Content will also have to be classified on the basis of themes and messages, violence, nudity, sex, language, drug and substance abuse, and horror. Streaming platforms will also have to classify their content into five age-based categories - universal rating (U), U/A 7+, U/A 13+, U/A 16+ and Adult. The self-regulatory body as well as the oversight committee now have the powers to warn, censure, admonish or reprimand streaming platforms for their content. Netflix and others will have to comply with a new three-tier self-regulatory complaint redressal system, with the information and broadcasting ministry exercising complete oversight over the process.Īn independent self-regulatory body headed by a retired high court or Supreme Court judge is expected to decide on matters related to content, as per the new mechanism, ET reported last week. Is tightening its grip on the content of video streaming platforms through a set of new guidelines under the Information Technology (Guidelines for Intermediaries and Digital Media Ethics Code) Rules, 2021. These announcements, however, come at a time when the Indian government This was the company’s largest investment in original programming outside the United States.Ĭompetes with players such as Disney+ Hotstar, Amazon Prime Video, Times Internet-owned MX Player, Essel Group's ZEE5, Sony Pictures Network's SonyLIV, and Reliance-backed ALTBalaji, all of which have strengthened their content programming over the past year. It has commissioned about 90 to 100 productions, including 30 films, in the country since its India debut in 2016. Had announced plans to spend Rs 3,000 crore on content programming in India across 20. Stay indoors, well bring the cinema experience to you. Netflix has been ramping up its content spends in India amid a surge in content consumption in the country. 3D Crime Movies in Delhi Theatres are currently on a break But good cinema aint going anywhere. Here is your chance to spread the word & win exclusive rewards! For being a subscriber of ETtech Top 5 newsletter.